OK, so I’m a sucker for a deal. Such a sucker that I would break my self-imposed ‘no fast food restaurant’ ban in order to take advantage of the Friday Free Latte deal at McDonalds: From 11am-9pm on Friday you can stroll into the chain and receive a free small latte. Granted, there is zero advertising in the actual store, so you have to casually inquire, “Are you participating in the free latte promotion?” I guarantee you will get a blank look, because it will most likely be the employee’s second day and he hasn’t been informed about the give-away. However, after frantically checking with a pissed-off looking manager the free latte promo will be confirmed and the drink will be presented.

I learned about this promotion on the TV–probably the first time I was aware (consciously) of an advertisement influencing me to go out and but their product. If you watch standard television you’ve probably seen the ad campaign for McDonalds’ new line of espresso drinks. The latest one features two stuffy looking twenty-somethings sitting in overstuffed couches at a cafe, the perky sound of jazz in the background. One of them announces that Mcdonalds is serving espresso drinks and after a moments hesitation the two are thrilled, THRILLED. Suddenly, they realize they can cast off their dower appearances and really cut loose from the confines of the cafe scene. “I can start wearing heels again!” One of them cries.

I’m sorry, WHAT? I know the ad is trying to imply that folks who patronize, say, a Tully’s are nothing but dumpy, turtle-neck wearing, practical-shoe buying, snobs but when was the last time you saw a McDonalds patron wearing heels? Have you been in a McDonalds lately? Because Seattle breeds the exact type of clientèle the ad campaign is making fun of, the standard fast food patron in this city tends to, oh, lack teeth. Call it classist, but that’s just the way things are around here. Now that I think about it, I really should have put on a pair of heels and strolled in for my free latte–unfettered and unrestrained. As it was, I admittedly was wearing old birkenstocks. (Damn, maybe the stereotype is right).

While working for The Bucks I used to comment that it was a “McDonalds for rich people.” Coffee is cranked out, branding is shoved down throats, and superiority is felt by all. However, customer service is very important for the elite coffee chain and this is why the person ringing up your espresso tends to be a shade more cheerful then your average McDonalds teller. So, while you might have to pretend that you actually like jazz (as the McDonald commercial jokingly suggests) the benefit is that you get someone who is relatively polite taking your money. At McDonalds the poor fellow who procured my drink was enduring his second day midst the chaos of a busy lunch rush. He fumbled with the push buttons on the screen, couldn’t find the ‘iced’ button, forgot to ask what type of latte I wanted or what kind of milk. He looked about 16 and was obviously miserable as the snapping manager practically punched out the buttons on his register.

The verdict? Well, the complimentary McDonalds iced latte (which normally retails for $1.99) was terrible…completely and utterly horrible. The idea of McDonalds selling espresso at half the price is alluring–and a brilliant marketing idea. However, the quality just doesn’t match up. You know that stereotype? The snooty girls in the commercial who toss off their glasses with relief at no longer having to put on airs in the cafe? Well, those girls don’t exist. Like myself, those girls would take one sip of a McDonald’s latte and grimace. I AM one of those girls and I have to tell you: I almost bought into it. Not because I find espresso chains exhaustingly snobby but because I love espresso and wanted a bargain.

My McDonalds unfettered espresso experience was similar to buying a latte in Kansas City: the shit sucked. Pallid, melted, and tasteless, the drink paled in comparison to what you’d receive in even the dankest of cafes. Somewhere in Italy (home of the original espresso) a barista is crying. Call me a snob: I went home, brewed up two espresso shots in my fancy pants machine and tossed it into the watery semblance they called an iced espresso drink. Free is a very good price and I’m glad I didn’t pay a dime for that craptacular latte.